Thursday, 20 October 2011

Definitions of Different Formats

Format:
Format is a particular way of presenting something, there are different formats for differnt radio stations. The format could also be described for the way it sounds.
Contemporary Hit Radio:
Plays current chart music, a selection of favorite artists. Can be played in heavy rotation meaning that the same song is played a number of times during the day. Appeals to a audience of 15-30 years old. (Capital)
Adult Contemporary:
plays a mix of modern songs with some older ones, maybe from the 70's and 80's. More formal in their style than younger stations - appeals to adults 29+. (Heart)
Specialist:
Plays a specific type of music to target a specific audience depending on their interest. (Classic FM)
Community:
set up to serve the people living in that are that this station brodcasts. Non profitable and usually the presenters are volunteers. A good place to learn about the radio industry. (Express FM)
Gold:
Targets a older audience with music that typically dates back to the 60' . More in the way of information. (gold)

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