XXFM:
Description of station and Target Listener-
The target listeners would be aged 13+. The station is going to include a lot of banter to hold more interest for the audience, talking about gossip and celebrities etc. They would not base a lot on news and weather because this would not engage well with there needs. There will lots of music breaks within the radio show to keep the audience interested and in a way on suspense on what songs are going to come up next. There will also be a lot of linking done within the show and completion so they feel as though they can interact and take part because this relates with the more kinesthetic people that there is today, therefore bringing in a bigger audience. The Presenters would have to be very fun and lively because the audience would need to be kept interested as at a young age the attention span would be small.
Woman 1: When you feel a spot coming use Clearasil spot blocker pen to help stop it in its tracks. Clearasil ultra, clear skin confidence.
Advertisement time – 1.30 minutes
Adverts in this slot:
· IPhone 4S
· MacDonald’s
· Clearasil spot cream
Script for IPhone 4S:
Woman 1: ( speaking into the phone) We have a flat tire
Man 1: ( speaking into the phone) How do you tie a tie?
Woman 2: ( speaking into the phone) What’s the fastest way to the hospital?
Woman 3: ( speaking into the phone) do I need an umbrella in New york on the weekend?
Woman 4: ( speaking into the phone) Remind me to call Chris when I get home
Man 2: ( speaking into the phone) Remind me I have a meeting between 3 and 4
Girl 1: ( speaking into the phone) what does a weasel look like?
Woman 5: ( speaking into the phone) Remind me to get milk when I leave work.
Man 3: ( speaking into the phone) Tell my wife I might make it
Woman 6: ( speaking into the phone) Wake me up at six
Woman 7: ( speaking into the phone) I’m locked out !
Phone reply: I found 3 locksmiths fairly close to you
Speaker: Say hello to the most amazing IPhone yet
Mac Donald’s script:
Song playing in the background:
Man 1: the new 1955 burger, the tribute to where it all began. 100% beef , caramelized onions with bacon and a Smokey sauce… 1955 is just around the corner. MacDonald’s.
Clearasil spot cream script:
Expert FM:
Description or Station and Target Listener-
The
target Listener would be aged around 45+.The station will be quite
informative with good news and weather updates, it will also have a good
source of information for the area so the older age that does not get
out as much will know what is changing or happening around them. There
will be a decent amount of music on the radio station to make the
listeners feel comforted, and most of the music will be from around
60’s-80’s so they know the music and can relate to it from there younger
life, which would also be making them feel better about themselves.
The station will have clear speakers on the radio so older people that
may not have good hearing can still hear them and enjoy the good
company of the radio station.
Advertisments :
Retirement home advert
Online shop advert
Thomas cook advert
Script for Penhellis House:
Music playing in the background
Woman 1: Penhellis house … a caring home with nursing… Near you!
Argos advert:
Man 1: Looking for cheaper and easier ways to live. Argos online.
Thomas cook :
Woman 1: We dream about it
Man 1 : we research it
Woman 1: we fantasia about it
Man 1: we have fun on it
Woman 1: we chill out on it and we fall in love on it and when it is over
Man 1: we never forget it
Woman 1: it is the perfect holiday
Man 1: don’t just book it
Woman 1: Thomas cook it
Leaflets/magazines/newspapers
: I would put small things of the logo in leaflets that the targeted
audiences would see for example for Expert FM I would put the logo in
newspapers which most of the older generation would read such as the
Guardian and the daily mail.
TV: There will be adverts on the TV as well so more people see them and then feel inclined to listen just to see what they are about and if there is anything on them that they will like.
TV: There will be adverts on the TV as well so more people see them and then feel inclined to listen just to see what they are about and if there is anything on them that they will like.
