Assessing your Radio Demo

Activity One: To Identify and discuss methods of feedback


What is feedback?
Feedback is a response of something you have shown or presented

What is it for?
To give advice on what you can improve and to tell you what they like or dislike

In radio feedback is gained through a number of ways:

  • OfCom
  • Listeners: Twitter, Call ins, email, text, surveys and websites
  • Raja: surveys and ratings
  • Public opinion
  • Audience panel
  • Production meetings
Activity 2: To Identify and analyse the process of feedback for your demo


Identify all the possible ways to gain feedback for your demo

  • Ask someone else to listen who is the target audience
  • Video presentation
  • Questionnaires
  • Surveys
  • Social Networks
  • Blogs
Discuss how valid and reliable these methods would be - what are the positives and negatives :

if i asked one of my peers to give an opinion it may be bias because they wouldn't want to be rude. I would need to ask a variety of people to get a wide range of opinions.

Swot Analysis

Strengths : I think i did well presenting on the demo, i tried to be myself even though i had a script and ad lib when possible so it didn't sound uncomfortable and unnatural. I also think i did well being a part of the group and helping other group members. I learnt to use the audacity program and i will be able to use this int he future because I will know what i am doing. I have also learn to to speak up more because having to speak on the demo i have become more comfortable about other people hearing my voice which i wasn't to keen on in the beginning. I also think I have good team skills and this has improved since working in groups at college and more specifically in this class. For example, i have learnt  to be able to include every ones ideas in a single segment and take everyone's thoughts into consideration, not just the ones that i like the most. Overall i have gained many skills from creating this radio demo that will not only help me in the future, but with my personal life as well.

Weaknesses:  The weaknesses that we had were not seen as a major problem to overcome, therefore making us all a lot more confident with the outcome of the demo. For example my personal weaknesses were using audacity because I had never used it before and seemed complicated. Thankfully Hannah had used it before so when it came to everyone putting in their input of the editing she was able to help me with adding or changing this. After a while I worked through this weakness and felt a lot more confident about using the program. Although, I do not consider myself as being able to use the program without ever encountering a problem I understand the basics and I know it will come useful in the future. A weakness that the group had was trusting each other that we would all do work outside the class. Because we did not know each other very well we did not know what to expect each other but after a while we found that we were all searching and hoping for a good grade, after this we knew that we could become more reliant on each other for completing work and not just doing to the pass standard but the best standard we could. 


Oppertunitys: We found when we changed groups that this was a great oppertunity to change things that we were not happy with such as chnaging from an Adult Contemporary to a CHR. By having this chnace to change things made it clear what we could do to imporve our overall grade which we were very happy to see. We also gave ourselves the oppertunity to improve any work we had previously done becasue things needed to be changed in accordance to the changes we had already made such as the music content.


Threats: During the creation of the demo we were not really faced with an problems or threats becasue we were organised and understood what we had to do to get a good grade. However when it came to recording the demo we were faced with the task of trying not to go wrong. The rpblem came in when we were told we had limited time to record it so gettiung it right the first or second time was curiosal. Because some of us were nervous about others hearing us, having to sound entusiastic in what we were saying proved more difficult then first figured so the group always ended up laughing. After the first mistake we came up with the idea of recording in a room on your own but this didnt work. For example, i was saying my speech and i kept tripping over my words becasue i was rushing. In the end we found it that if we say it to another person, it doesnt matter how you sound because how you would talk to them is exactley how you would need to sound on the radio.


Subject Terminology


CHR : CHR stands for Contemporary Hit Radio. This radio station is aimed at teen age's from 16-18 and plays up to date music like the top 10.  It tends to focus on celebrity gossip and not so much on the world news or weather.

Format: The format is the genre of your radio, for example, the genre of my demo is CHR. There is also formats like, GOLD, Community Radio and AC. They determine how the station sounds overall.
Of com: Of com is a company that is run by a regulatory body and they have the ability to take the station of air

Audacity: Use to put demos together

Mic: the piece of equipment that you speak into to record your work

Audio: anything you here on a radio station, mainly sound and production

Up to the vocal: when the presenter talks through the intro of a song and stops talking when the singer starts singing.

Ads: Advertisement targeted at a particular person

Bed: Music that you put in the background of speech so it doesn't sound boring

Production: The production is how it sounds and making it sounds good. All the clever stuff the production team does to make it work and interests the audience

Programme Controller:  Someone that is in control of the radio station and makes all the decision

Presenter: someone that presents on the radio show

Jingle: The music that opens the radio station and it tells the audience the name of the radio show

Playlist: List of music that has been or will be played on the radio

Running order:The list of things and how they are going to happen and how long they will take

Fade: It something that makes the content get louder or quieter and is done in audacity

Script: A document that tells you what you are going to say

Forward Promotion:  It keeps the audience listening for longer.