At
the beginning, when coming up with the ideas for XXFM, we were very confused
about what to include and what we shouldn't. We were also going to have
the station as an Adult Contemporary but changed due to the idea of having it a
CHR because we found that we could identify more with the target audience. We
also had made up a running order for the station but felt changing this as we
went would give us more freedom to create something better and more original.
From changing the running order we were able to use better and more up to date
music, more segments within the demo such as weather and celebrity gossip, and
clothing adverts. Because of the constant demand for new things such as music
and information, coming up with a solid plan was difficult because we wanted to
be up to date when we recorded it. Due to this some decisions were left until
the last couple of weeks, to make sure that everything was new and popular, therefore
suitable for the audience. Half way through the assignment we also
changed group, this changed a lot of things because we had fresh and different
opinions to include and incorporate in the ideas. We ended in a group of
Hannah, Kirtsy, Me and Danielle. This worked really well because we are all
good in the different sections. For example, Hannah is good at editing, Kirtsy
is good at planning, I am good at talking and recording and Danielle is good at
paper work. Overall this made us a perfect team to work in and be able to make
changes and it be easy instead of being confusing and complicated. Also being
able to edit things and always have ways to improve shows the skill through all
of us because we are constantly learning about new things and different ways to
make something better.
There are a few similarities and differences to
radio stations of the same genre but XXFM would overall be seen as going
against the norm. For example, the radio demo is different from a station such
as Capital because there is only one main presenter. Capital has at least two
presenters talking at once to give the audience the feeling of a conversation.
However XXFM goes against this because the presenter talks to the audience as
though they are having a conversation with them and gives the audience the
opportunity to call in and give their opinion. Another difference would be the
overall context of the demo being casually 'indie'. This gives the demo a
unique flare compared to others, making it stand out more. For example, Radio 1
is very hip and carries an obvious fashionable identity and having XXFM
different would make more original and also better suited to a more specific audience.
There are also a few similarities between XXFM and other CHR stations, these
similarities are really what make up a radio station such as the running order
and the different segments within it. Having similarities throughout the
running order shows the professional approach of our work and that we want to
make it as professional as possible. Are running order is a lot like Radio 1,
including the celebrity gossip by Fearne Cotton which we have included in our
demo. We included it because it is something that a large amount of the
targeted audience would want to hear and be very interested in and also because
it seemed such a huge success in Radio 1. Throughout the whole radio demo there
is different parts of the demo that linked with many different CHR stations
which made it almost as good as them because it held similar content just given
XXFM's own twist and flavour to it.
Throughout
the whole assignment I have learnt a lot and gained many strengths such
as working better as a team and being comfortable about hearing my own
voice. However, during the course I have had to face up to a couple of
weaknesses such as using audacity for the first time and understanding the
recording equipment. When we started the assignment I was not keen on
working in a team because I was not sure of the working standards of the other
members, but after working with them for a while it came clear that they were a
very willing and high standard group which made me feel a lot more comfortable
in being able to trust that we as a group would get the work completed. As a
group we had many strengths but our main one would be is that we worked so well
together. I was good at speaking up and presenting on the radio and knowing
what to say; Kirsty was good at being organised and keeping everything in
order; Hannah was good at the editing side of the demo and making sure it
sounded professional and making it possible for any of us to edit it if we felt
it necessary and Danielle was excellent at the paper work and making sure that
everything we wrote was kept together and made sense. She also designed the
logo with my help therefore she was able to show her creative side to the demo
as well. The weaknesses that we had were not seen as a major problem to
overcome, therefore making us all a lot more confident with the outcome of the
demo. For example my personal weaknesses were using audacity because I had
never used it before and seemed complicated. Thankfully Hannah had used it
before so when it came to everyone putting in their input of the editing she
was able to help me with adding or changing this. After a while I worked through
this weakness and felt a lot more confident about using the program. Although,
I do not consider myself as being able to use the program without ever
encountering a problem I understand the basics and I know it will come useful
in the future. A weakness that the group had was trusting each other that we
would all do work outside the class. Because we did not know each other very
well we did not know what to expect each other but after a while we found that
we were all searching and hoping for a good grade, after this we knew that we
could become more reliant on each other for completing work and not just doing
to the pass standard but the best standard we could.
Overall
our strengths and weaknesses made our work what it is and we are very proud of
it. The strengths became clear in our work because we knew what to do and how
to do it, enabling us to make everything 10 times better and our weaknesses
were improved and wok red on until we felt they were at near standards with the
rest of our work. I feel very confident with the work my group has completed
and pretty sure it will get a good grade.
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