Assignment 1

Assignment 1

Radio Station Name; Guardian FM

Target Audience:

The target audience would be a typical 55-80 years old. They would probably not go out much so having the radio on would be normal and comforting for them. They like listening to music from eh olden day because it is what they were brought up with so it gives them comforting memories and keeps them happy.  They also like to know about everyday events in the local area so they know that if something bad is going on hey know to avid it so they don’t get hurt. Also then they know the local weather and how their plans may be affected.  They like the company of the radio and with the presenters of older people they have something to relate to with them so they are more likely to listen.

Describing the station:

The station will be quite informative with good news and weather updates, it will also have a good source of information for the area so the older age that does not get out as much will know what is changing or happening around them. There will be a decent amount of music on the radio station to make the listeners feel comforted, and most of the music will be from around 60’s-80’s so they know the music and can relate to it from there younger life which would also be making them feel better about themselves.  The station will have clear speakers on the radio so older people that may not have good hearing can still hear them and enjoy the good company of the radio station.

Competition:

The listeners would be interested in radio stations such as GOLD and ANGEL so these would be the main competitors.

Gold would be a main competitor because they are a well-known radio station and they play music from around the 60’s/70’s, which would have been a big hit when they were younger.  They also have an average audience of 1,661,000 listeners for the show. They play a lot of original versions of songs that have been updated nowadays and sung by other people for example ‘Breakfast in America” by Supertramp. They also have shop adverts for places that people that age are going to shop such as BHS and Marks and Spencer’s and then in addition they have different people presenting at different times of the day to keep people interested.

Angel FM is very much based on the 1900’s-1959, they tell stories on the radio station to give the audience something to listen to and keep them interested, also have stories on there the audience would listen to it more and more because they would be interested about what story would be told next.  They have old presenters on the show so the target audience has something to relate to when they are listening. The music on the radio is mainly the same but sometimes there are lyrics but sometimes there are not like Jazz Music from the 50’s.  This would make them competitors because the music is varied making the audience bigger for the show. They also tell stories about there day to day lives and memories that they can remember to keep the audience interested in something different every time. Angel radio also have a comedy hours every day to keep the audience laughing whilst they are listening, this would be a good thing to have in my radio station because then they would enjoy it more.

There would also be other ones like EXPRESS FM and CLASSIC FM so again these would be competitors because EXPRESS FM is local and gives weather and news in the area and CLASSIC FM has good and relatable music on there. Although they are still competitor they are not as big of competitors because they do not have as much to relate with when it comes to a suitable station.

Express FM would also be a competitor not from there music but because they are local. They would know all the weather updates and what are going on in that area such as traffic and local events.  They also give good advice about different things that are happening in the area such as the firework night on Palmerston road, the prescient. Having all of this makes them a competitor however there constant music makes the audience of over 55’s less interested and may make them switch over radio to a different one.

Classic FM would also be another competitor for there music but then they do have a lot of relevant adverts for their audience.  They also give up to date news of what is happening with politics in the UK and also what is happening in the local area.  The music on this radio would be almost the same as my radio station but mine would have more variety, this would make the radio stations awkward because they would constantly be competing for who plays what when.

A radio station that would not be a competitor would be Capital. This would not be competitor because they play more up to date music, which would not suit for example:

·      Rumor has it - Adele

·      Our day will come – Amy Winehouse

·      It will rain - Bruno Mars

·      Marry You - Bruno Mars

·      Anyway - Cee lo Green

·      Midnight run - Example

 This would not suit my target listeners needs at all so would not be suitable for my radio station.  Also they have a more of a casual conversation theme so the understanding for the audience would be harder and they may not understand it. They would not have any relation to capital because it is not local so it would not help them on finding things out around them, so they would not be getting the help they need. Also the weather updates would not tell them what the weather is going to be in there area so they wouldn’t know whether it is going to be safe.  The y would not be the competitor because the news they would give on the radio would not be relevant to them because it would be all celebrity gossip and no politics information, which the older generation tends to like to listen to.